After operating the digital storefront since its founding in 2008, CD Projekt Purple has introduced that it’s promoting Good Previous Video games (GOG) to Michał Kiciński, the co-founder of CD Projekt Purple.
The sale value is reported to be $25.2 million USD, which can make Kiciński the only proprietor of GOG.
“GOG and Michał Kiciński are aligned by a shared perception that video games ought to stay without end,” mentioned Maciej Gołębiewski, Managing Director of GOG. “In a market that’s getting extra crowded, extra locked-in, and forgets basic video games at an rising tempo, we’re doubling down on what solely GOG does: reviving classics, holding them playable on fashionable PCs, and serving to nice video games discover their viewers over time”
Kiciński was eager to emphasize GOG’s unique mission. “When Marcin Iwiński and I got here up with the thought for GOG, the imaginative and prescient was easy: carry basic video games again to gamers and be certain that as soon as you purchase a recreation, it actually belongs to you — without end.”
Certainly one of GOG’s largest promoting factors has at all times been that every one video games bought on the platform are DRM-free. In sensible phrases, which means you’re free to maneuver, set up, and play your video games wherever you want, with out having to consistently confirm possession or keep on-line.
Kiciński’s funding for the acquisition is available in half from his 10% stake in CD Projekt Purple, but in addition from Mudita, an organization he owns and operates that focuses on minimalist expertise. Mudita is greatest recognized for units like an E-ink cellphone with no web entry, and was based with the purpose of combating digital dependancy, info overload, and smartphone radiation.
For Kiciński, then, this acquisition feels very very like a return to his roots. After co-founding each CD Projekt Purple and GOG, he suffered burnout after 13 years of labor and stepped away to concentrate on Mudita as an alternative. Shopping for again GOG completes a full-circle journey — one which additionally ties into his ongoing involvement with a number of indie recreation tasks.
“I’m personally concerned within the growth of some video games like that and they’re going to actually make their robust look on GOG in 2026,” Kiciński mentioned. It was additionally confirmed that every one future CD Projekt Purple titles will proceed to launch on GOG as properly.
As for CD Projekt Purple, the corporate says the choice to promote GOG is about focus. Spinning off the storefront permits the studio to place all of its power into delivering on its bold growth roadmap.
GOG, in the meantime, has had a troublesome few years. The platform at the moment holds round a 1.2% market share and operates on slim margins, whereas additionally coping with comparatively excessive working prices. Simply the opposite 12 months, it posted a pointy income decline. A current push towards preserving older titles — an admirable purpose — has solely added to these bills.
Even so, GOG has continued to maintain going, and it will be an actual disgrace to see it disappear. With one in every of its unique founders again on the helm, there’s hope that Kiciński can hold the platform afloat whereas staying true to the beliefs that made GOG particular within the first place.
