Nintendo of America president and chief working officer Doug Bowser has introduced his retirement from the function, efficient on the finish of the calendar yr. Devon Pritchard, who joined Nintendo in 2006 and has served because the chief of the Gross sales, Advertising and marketing, and Communications division since 2021, has been named as Bowser’s successor.
Bowser joined Nintendo in 2015 as vice chairman of gross sales and advertising, earlier than receiving a promotion to senior vice chairman of gross sales and advertising in 2016. In 2019, then-president and COO Reggie Fils-Aimé introduced his retirement, and Bowser was named his successor. Though Fils-Aimé ushered Nintendo of America from its disappointing Wii U period into the affluent Change period, Bowser oversaw the tail finish of the Change period, which additionally noticed speedy enlargement into the movie and theme park industries, in addition to the beginning of the Change 2 period.
“Main Nintendo of America has been the honour of a lifetime, and I’m happy with what our group has completed in each enterprise outcomes and the experiences we have created for customers,” Bowser mentioned in a press launch. “Now, it is time for the subsequent era of management and Devon’s monitor document speaks for itself. She is an distinctive chief, and her promotion is a testomony to her sturdy efficiency and strategic contributions to the corporate’s progress. I’ve full confidence that she is going to information the corporate to even larger heights.”
Pritchard, as government vice chairman of income for advertising and shopper expertise, is at the moment chargeable for managing bodily and digital gross sales progress, and oversees all facets of promoting, promoting, occasions, social media, and unique content material. In response to the press launch, Pritchard plans to construct on the methods followers can join with Nintendo’s characters and worlds.
“I’m humbled and excited to tackle this new function,” Pritchard mentioned in that very same press launch. “Doug has been a improbable mentor, and I sit up for constructing on the unimaginable basis he has helped set up. With characters and worlds that provide one thing for everybody, my focus shall be persevering with to construct on Nintendo’s legacy of peculiar and delighting our longtime followers, whereas on the similar time welcoming new gamers into the Nintendo household.”
Doug Bowser addressing the media on the Change 2 reveal occasion in April 2025
Along with Bowser’s impending departure and Pritchard’s upcoming promotion, Satoru Shibata will be a part of Nintendo of America as chief government officer along with his roles as managing government officer, company director, and member of the board at Nintendo (NCL). Pritchard can even be a part of the Nintendo of America board of administrators and grow to be an government officer at NCL.
“Throughout his tenure, Doug made quite a few contributions to convey smiles to the faces of individuals related to Nintendo,” Nintendo president Shuntaro Furukawa mentioned within the press launch. “I want to categorical my gratitude for his sturdy efforts. Devon, who will grow to be the subsequent president, has additionally made many contributions to Nintendo over time. I’m assured that, like Doug, Devon will proceed to assist Nintendo’s necessary mission of making smiles.”
Bowser’s retirement is efficient on December 31, 2025.
